Yogasm: Scenes From the Lululemon Warehouse Sale

By Kenzie Bryant Mar 28, 2014, 12:30pm EDT

Outside the convention center around 9:30am, via <a href="https://twitter.com/stephifox9/status/449540690272219137/photo/1">Twitter/@Stephifox9</a> — Outside the convention center around 9:30am, via Twitter/@Stephifox9

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Happy yoga-pants awareness day! The reason for the season: Lululemon kicked off its massive, three day warehouse sale around 9am today. More rules and details here.

Many, many people came out at the Minneapolis Convention Center, which is about a 15-minute drive from Mall of America as the Google maps flies. The line snakes around indoors for quite sometime, so kudos to Lulu for not making all of its patrons endure 25-ish degree weather. Those yoga pants are only so thick. This morning, however, it's piling up for quite sometime outside. Folks facing the elements will just have to tap their zen yogi resilience. Below find pictures of the line, estimates for wait time, info on what shoppers are finding once inside and at least one cult joke.

Update: One sale survivor sent us a photo of pricing and color codes:

Image provided by Twitter/@astevens13

There's gotta be a moral here:

The line for the @lululemonWHUS is twice as long as the last time I visited the @MplsConvCtr...to see the Dalai Lama. #lululemonwhus
— Andrea Uptmor (@andreauptmor) March 28, 2014

One linester seemed satisfied with her 5am arrival time, others suggest coming back later:

@astevens13 that's right! See you in here shortly!
— lululemon WHUS (@lululemonWHUS) March 28, 2014

This line is out of control! If you aren't already in line for @lululemonWHUS I would come at a later time. #March2MN
— JASMINE (@CarpeDiemJBS) March 28, 2014

Lululemon estimates a three-hour wait if you're outside:

@jlyly216 we have been working hard to get an accurate estimate for you... we're looking at 3hrs as our best guess right now!
— lululemon WHUS (@lululemonWHUS) March 28, 2014

And a two-hour wait once you are indoors:

@KTmikez We're estimating about 2 hours once you hit the snake inside.
— lululemon WHUS (@lululemonWHUS) March 28, 2014

And they just downgraded the wait time to one hour once inside:

Heads up Minneapolis, the current wait time to get into the sale is 1 hour. See you soon!
— lululemon WHUS (@lululemonWHUS) March 28, 2014

There are complimentary massages. Repeat: There are complimentary massages.

@tamara_hodgins we have complimentary massages out there! Go treat yourself!
— lululemon WHUS (@lululemonWHUS) March 28, 2014

So far only one cult joke:

@Millllllllller we see what ya did there!
— lululemon WHUS (@lululemonWHUS) March 28, 2014

And two #overheardinline jokes:

"No like I'm SO happy. Alexa just got back from Mexico and she was not tan at all." - Girls in line for the @lululemon sale #March2MN
— Bethany Scribner (@BethanyScribner) March 28, 2014