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Happy yoga-pants awareness day! The reason for the season: Lululemon kicked off its massive, three day warehouse sale around 9am today. More rules and details here.
Many, many people came out at the Minneapolis Convention Center, which is about a 15-minute drive from Mall of America as the Google maps flies. The line snakes around indoors for quite sometime, so kudos to Lulu for not making all of its patrons endure 25-ish degree weather. Those yoga pants are only so thick. This morning, however, it's piling up for quite sometime outside. Folks facing the elements will just have to tap their zen yogi resilience. Below find pictures of the line, estimates for wait time, info on what shoppers are finding once inside and at least one cult joke.
Update: One sale survivor sent us a photo of pricing and color codes:
Image provided by Twitter/@astevens13
There's gotta be a moral here:
One linester seemed satisfied with her 5am arrival time, others suggest coming back later:
@astevens13 that's right! See you in here shortly!— lululemon WHUS (@lululemonWHUS) March 28, 2014
Lululemon estimates a three-hour wait if you're outside:
@jlyly216 we have been working hard to get an accurate estimate for you... we're looking at 3hrs as our best guess right now!— lululemon WHUS (@lululemonWHUS) March 28, 2014
And a two-hour wait once you are indoors:
@KTmikez We're estimating about 2 hours once you hit the snake inside.— lululemon WHUS (@lululemonWHUS) March 28, 2014
And they just downgraded the wait time to one hour once inside:
Heads up Minneapolis, the current wait time to get into the sale is 1 hour. See you soon!— lululemon WHUS (@lululemonWHUS) March 28, 2014
There are complimentary massages. Repeat: There are complimentary massages.
@tamara_hodgins we have complimentary massages out there! Go treat yourself!— lululemon WHUS (@lululemonWHUS) March 28, 2014
So far only one cult joke:
@Millllllllller we see what ya did there!— lululemon WHUS (@lululemonWHUS) March 28, 2014
And two #overheardinline jokes:
"My boobs are going to look SO good in that bra." OHIL #March2MN— Bethany Scribner (@BethanyScribner) March 28, 2014
And now for some actual line action:
Here's one survivors haul!