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Yogasm: Scenes From the Lululemon Warehouse Sale

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Outside the convention center around 9:30am, via <a href="https://twitter.com/stephifox9/status/449540690272219137/photo/1">Twitter/@Stephifox9</a>
Outside the convention center around 9:30am, via Twitter/@Stephifox9

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Happy yoga-pants awareness day! The reason for the season: Lululemon kicked off its massive, three day warehouse sale around 9am today. More rules and details here.

Many, many people came out at the Minneapolis Convention Center, which is about a 15-minute drive from Mall of America as the Google maps flies. The line snakes around indoors for quite sometime, so kudos to Lulu for not making all of its patrons endure 25-ish degree weather. Those yoga pants are only so thick. This morning, however, it's piling up for quite sometime outside. Folks facing the elements will just have to tap their zen yogi resilience. Below find pictures of the line, estimates for wait time, info on what shoppers are finding once inside and at least one cult joke.

Update: One sale survivor sent us a photo of pricing and color codes:

Image provided by Twitter/@astevens13


There's gotta be a moral here:

One linester seemed satisfied with her 5am arrival time, others suggest coming back later:

Lululemon estimates a three-hour wait if you're outside:


And a two-hour wait once you are indoors:

And they just downgraded the wait time to one hour once inside:

There are complimentary massages. Repeat: There are complimentary massages.

So far only one cult joke:

And two #overheardinline jokes:

And now for some actual line action:


Here's one survivors haul!

· 10 Things to Know About Lululemon's Warehouse Sale [Racked]
· Lululemon's New Line: From Workout to Going Out in Peplums [Racked]