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Last May, popular handbag aficionados Tina Craig and Kelly Cook of Bag Snob announced they'd partnered with licensing agency Beanstalk Group with the plan to launch bags, followed by an e-commerce concept, followed by even more categories under the brand name Snob Essentials. Now they've finally made good on the first promise with a line of affordable handbags to be sold at HSN from May 15.
Instead of $250 to $400 bags as expected, however, the totes and handbags will retail for $68 up to $128. HSN gets the exclusive on the first line, but it will reportedly move to additional retailers during the fall 2014 season.
Craig told FD Luxe of Dallas, "I want to shop luxury for myself, but I want what I create to be something that everyone can buy." Look for Craig and Cook on HSN at 9:00pm on May 15 peddling their wares, and stay tuned for more design categories roll outs like denim and jewelry.
· How the Famous Bag Snob Is Branching Out [FD Luxe]
· Bag Snob to Launch a Handbag Line, Followed by Much More [Racked]