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This morning Karl Lagerfeld and Chanel created an epic supermarket set—complete with branded everything (seriously everything!)—only to have it torn down afterwards. When the runway show concluded, a voice over the PA said to attendees, "Dear valued customer, the Chanel store is now closing. Please feel free to pick up your complimentary fruit and vegetables as you leave."
This humble offering wasn't enough for greedy show goers. Numerous accounts show fashion editors from around the globe completely looting the set of its Chanel-branded tins and knickknacks. According to this log of the show's events on Dazed Digital, Chanel was prepared. "All shoplifters are prosecuted upon exiting the Chanel shopping centre, when security guards promptly retrieve all stolen goods from the thieves," they wrote. What?? How humiliating. The Telegraph backs this up, with their fashion reporter writing, "Alas, it turned out that only the fruit and vegetables were on offer. We put down our booty, picked up an 'Aristocrate' Chanel tangerine, and chewed it over." Still, better monitor eBay for that lighter fluid Rihanna had just to be safe.
· Looting Chanel in 60 Minutes Flat [Dazed Digital]
· Chanel Attendees Loot Karl's Luxe Supermarket Stage [Racked]