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New Active Brand Alala Makes The Most Brilliant Sports Bra

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See above for the sports bra innovation that left more than one Racked editor agasp: The pull cord. New activewear brand Alala has a ton of these smart details woven throughout their collection, which aims to hit that tricky "studio to street" aesthetic. Urban black and white are punctuated by bright coral and cool seafoam in the line, which is priced from $75 to $180. Check out more of the clever design elements in the lookbook after the jump.

· Alala [Official Site]
· All Lookbooks [Racked]