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Chanel Attendees Loot Karl's Luxe Supermarket Stage

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In terms of elaborate runway show set-ups, Chanel has outdone itself (and Fendi drones and Fendi goat fur). The Karl Lagerfeld-helmed brand showed its fall 2014 collection inside a massively ornate supermarket set, where everything was Chanel-branded and every patron was a beautiful model.

The supermarket was stocked with items like "Jambon Cambon," "Coco Flakes," "Tweed Cola," "Le 9 de Chanel" (eggs), a tea aisle and even a chainsaw with a Chanel chain handle (naturally, it was found in the hardware aisle). The whole shebang led to dream scenarios like Cara Delevingne, RIHANNA, and Joan Smalls pushing each other around in (Chanel-branded) shopping carts.

After it was all over, a PA announced, "Dear valued customer, the Chanel store is now closing. Please feel free to pick up your complimentary fruit and vegetables as you leave." Cut to super-sophisticated Parisian fashion folks basically killing each other to pillage the stage. (Please note, all perishables that managed to survive the ransack will be given to the poor, per a Chanel press release.)

The immortal question, "How do you top sparkly matching knee pads and sneakers?" has been answered. Grocery stores. Grocery stores are how you top sparkly knee pads and sneakers.


· 80 Photos Inside the Chanel Showroom, Couture Sneakers and All [Racked]
· Fendi's Menswear Runway Was Made of Goat [Racked]