Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Miranda Kerr is pretty comfortable with her body. The Aussie supermodel and mother of one has done nearly-nude campaigns for multiple brands, has taken off her clothes for photographer Terry Richardson and was a longtime Victoria's Secret Angel. Her latest naked campaign is for Reebok, which is trying to rebrand itself to appeal to the Nike crowd of everyday gym goers and yoga types.
In the 30-second spot, Kerr runs home from yoga, mat on her back, and upon entrance to her swanky (Brooklyn?) brownstone apartment, immediately strips. A shirt comes off in the living room, pants and a sports bra in the bedroom, and her underwear in the bathroom. Only she forgets her shoes because, as a voice in the ad narrates, the sneakers are "so comfortable, you'll forget you have them on."
Australia's Sydney Morning Herald thinks that the ad is garbage, citing marketing experts who say that the campaign is "painfully obvious."
· Miranda Kerr's naked truth: this time sex doesn't sell [SMH]
· Once Again, Miranda Kerr Strips for Terry Richardson [Racked]
· 5 Snippets from Backstage at the Victoria's Secret Fashion Show, Plus Miranda Kerr's Boobs [Racked]
Loading comments...