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Getty, the world's largest photo service, has opened millions of its photographs to anyone—bloggers, Facebookers, the Twitterati—by installing an embed tool. The technology is the same as YouTube's, which makes it (a) easy and free to publish on blogs and social as well as (b) easy for the company to plant ads and collect data.
From the way Getty senior VP Craig Peters put it, it sounds like the giant photo service just got tired of the search and sue method, in which it scoured the internet for purloined pics and filed copyright suits accordingly. "There are two ways to look at the world," he told Bloomberg. "People sharing content without a license is an issue—or it's an opportunity."
· The World's Largest Photo Service Just Made its Pictures Free to Use [The Verge]
· A Day in the Life of a Fashion Week Photographer [Racked]
· Sheryl Sandberg and Getty Want to Change Lady Stock Photos [Racked]