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Hollister, the teenage sister store to Abercrombie, is getting a business model makeover, according to the The Wall Street Journal. To combat lower sales and competition from the likes of Forever21, H&M and Uniqlo, Hollister execs aim to create more clothes at a faster rate for less money. It's the Zara model and it's the definition of successful fast fashion.
In order to accomplish the goal, Arthur Martinez, Abercrombie's chairman, is seeking a fresh president with fast fashion experience and is working with West Coast vendors to set up a more streamlined supply chain. They're also closing between 60 and 70 US stores this year. Mr. Martinez did not touch on whether or not naked and ab-tastic teen marketing will continue.
· Abercrombie Plans to Remake Hollister Stores [WSJ]
· How Zara Keeps You Cool Vs. How Uniqlo Keeps You Steady [Racked]