via"> clock menu more-arrow no yes

Filed under:

Abercrombie to Make Hollister Even More Fast Fashion

Image <a href="http://www.particulart.co.uk/IBphysical.html">via</a>
Image via

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Hollister, the teenage sister store to Abercrombie, is getting a business model makeover, according to the The Wall Street Journal. To combat lower sales and competition from the likes of Forever21, H&M and Uniqlo, Hollister execs aim to create more clothes at a faster rate for less money. It's the Zara model and it's the definition of successful fast fashion.

In order to accomplish the goal, Arthur Martinez, Abercrombie's chairman, is seeking a fresh president with fast fashion experience and is working with West Coast vendors to set up a more streamlined supply chain. They're also closing between 60 and 70 US stores this year. Mr. Martinez did not touch on whether or not naked and ab-tastic teen marketing will continue.
· Abercrombie Plans to Remake Hollister Stores [WSJ]
· How Zara Keeps You Cool Vs. How Uniqlo Keeps You Steady [Racked]