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April Fools' Day is here and it's an absolute minefield in press releases and on Twitter, new URLs and the YouTube. Below we've collected the best of fashion and retail trickery—from new apps to wearable tech to spray-on leggings. So tread lightly, trust no one and may the odds be ever in your favor.
1. Bonobos: TechStyle
This "TechStyle" commercial affirms wearable tech is hard. The video is actually hilarious.
2. Birchbox: Shaving support, Self-EAZE Glamour Shots and Insta-Product ID app update.
An app update that asks, "Digging your friend's flawless makeup, but too shy to ask her for beauty advice? Just snap a stealthy photo and our in-app feature will tell you what she's wearing—all the way down to the wrinkle cream." Oddly enough, it just sounds like a more advanced update to an app that already exists.
3. Cheetos: Cheeteau by Chester perfume.
New scent Cheeteau by Chester promised a "wafting whiff of pungent desire" and "pervasive, fermented passion." There's a cheese-on-the-beach scene which actually satisfies a lot of fantasies. We're guessing.
4. Fruit of the Loom: Undie Iron.
Put the "undie iron" under things that we kinda of wish existed—think of the wrinkle maneuvering possibilities! Anyway, details: "The finger-operated, USB powered device is guaranteed to smooth fabric creases and wrinkles in seconds, with the potential to increase underwear positivity by as much as 54% in a single use!" Also, they notably come in "finger-flattering" colors.
5. GQ: Congressman Jared Polis for GQ.
This one will take some inside-joke level knowledge, but recall that fateful day on C-SPAN during which Congressman Jared Polis' polo shirt, bow tie and jacket combo offended the magazine so deeply that they extended a free style consultation via Twitter. Now Polis has been named GQ's new spokesman. The press release reads as follows:
Calling a polo shirt with a bow tie (potie) "the new black," the iconic magazine praised Polis for his innovative and groundbreaking fashion sense and noted his ability to "blow up" Twitter and fashion blogs as he explores uncharted style combinations.
"While we were, admittedly, slow to appreciate the 'fashion genius' that Congressman Polis' daring style represents, we can admit when we were wrong, and think that this move more than makes up for that," said GQ Editor in Chief Jim Nelson. "I am confident that a wave of polo's with bowties will sweep across the nation, and we are proud to be are the forefront of this 'potie' revolution."
6. Refinery29: Yelling at people on Wall Street.
Refinery's editors took to Wall Street to play jokes on the city's power players. Nobody had time for that.
7. Harry's: Branching out into lawn care.
The shaving site has taken to lawn care. No, that's not an innuendo that makes you kind of uncomfortable. They're actually selling Brill clean-air push lawn mowers on their site. Because "Don't you think it's about time your lawn got as much respect as your face? We certainly do."
8. Into the Gloss: Hillary Clinton.
A single Twitter tease reads, "Today on ITG, @HillaryClinton on mixing scents, in-flight skincare, & her BB cream obsession."
9. Cupcakes and Cashmere: Statement
Something about this crushed our inner-summer-camp-attending 12-year-old dreams.
10. Urban Oufitters: A "Fool's Gold" sale.
A non-joke joke we can actually get behind.
11. Lululemon: Lululemon Pledge, spray-on pants
Despite the fact that American Eagle already orchestrated this prank last year, the spray-on Lululemon yoga pants is an excellent call back for the whole see-through debacle of 2013.
12. American Eagle: American Beagle Outfitters
And speaking of American Eagle, they chose to go the cute route with adorable matching animal outfits for April Fool's this year. The cute route is always the right route.
· Congressman's Golf Shirt, Bow-Tie Combo Inspires GQ Wrath [Racked]