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Clare Vivier In Expansion Mode: Men's, Shoes, Clothes!

Inside the Clare Vivier store in Silverlake. Photo by Elizabeth Daniels for Racked LA.
Inside the Clare Vivier store in Silverlake. Photo by Elizabeth Daniels for Racked LA.

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Los Angeles-based accessories designer Clare Vivier—maker of That Clutch You See Everywhere—has expanded into men's accessories. The new range offers dopp kits, wallets, passport holders, and totes, ranging in price from $65 to $478, and available on the brand's website as well as at Bird stores in New York.

Vivier reports that men have been asking her to create more masculine versions of her styles since she began her line in 2008. "It was actually my husband who really asked me for it that made me go, OK, now is the time," she told WWD. How did she man up? By removing the signature medallion and using "more masculine hardware like muted brass and silver zippers" alongside the canvas, leather, and nylon qualities she uses in her women's collection. "I grew up with four brothers, so I really get what men want and what they look for. It's all about being easy, without anything complicated but with great quality."

That's not all the designer is up to. Buried at the end of the WWD was this thrilling nugget: "Vivier hopes to expand into shoes and a cut-and-sewn line soon."
· Clare Vivier Launching Men's Line [WWD]
· Clare Vivier Joins the Elizabeth Street Boutique Boom [Racked NY]
· Did Forever 21 Copy Clare Vivier's Leopard Foldover Clutch? [Racked LA]