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Prepare For the Biggest Normcore Sale of Your Life

Image via <a href="">Consumerist</a>
Image via Consumerist

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Sorry, Simon, but the terrifying paradox that is normcore is about to see a big influx of followers in the next couple of months. We've been mourning the demise of Coldwater Creek, the clothier that's been outfitting our grandmothers since 1984, since they announced a filing for bankruptcy last week. They're officially closing doors within the next couple of months and are planning an imminent going-out-of-business sale. Translation: Strap on your velcro shoes and scrape your dollars together because the biggest normcore sale of your life is just around the corner.
· Coldwater Creek Files for Bankruptcy Protection, Planning Big Farewell Sale [Consumerist]
· Barney's Simon Doonan Hates Normcore: It's Deadly, Venomous [Racked]
· Vogue Discovers Normcore, Isn't Impressed [Racked]