Yahoo Stacks Fashion Masthead With New EIC Joe Zee

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After seven years as the creative director of Elle, Joe Zee is officially moving to the internet. It's Yahoo's latest move in a series of new hires that involves some of the most prominent names in the industry, suggesting that Yahoo Fashion's attempted re-branding as an all-new "digital magazine" is no joke.

In his new role, which will begin in early June, Zee will serve as EIC and executive creative director for Yahoo Fashion as well as editor-at-large for Yahoo's beauty site, which mogul Bobbi Brown will be heading up. According to WWD, Yahoo's CEO and internet dynamo Marissa Mayer initially approached Zee in early March, but the new position took some convincing. Eventually, it was the opportunity to "speak to a really big audience" that finally got him on board (Yahoo's 700 million users per month has swaying power).

If he has any qualms about going head-to-head with the biggest fashion magazines in the business, Zee isn't letting on. "I think the tide has shifted," he told WWD. "Good content is king. People will come to you if you create good content."
· Joe Zee to Join Yahoo [WWD]
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