clock menu more-arrow no yes

Filed under:

See What the Team Behind AYR Wears to Work

New, 2 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Welcome to Working It, where Racked follows street style into the office. Forget pedestrian khakis and button-downs—these fashionable professionals take dress codes to a whole new dimension. Quick, somebody call HR!

Bonobos' sister brand AYR is grounded in a humble pursuit: Make the closet essentials that are all too often lost in the sea of trend that is womenswear. The commitment to simple, seasonless dressing is sealed in brand's name, an acronym for All Year Round.

Beyond the Bonobos connection, the line's inception garnered a lot of buzz for hiring lead talent from J. Crew (Brand Director Maggie Winter) and Madewell (Design Director Jac Cameron). Following a soft launch last fall, AYR debuted their full collection a little over two months ago, a well-merchandised mix of denim, silk tops, cozy sweaters, and oversized outerwear.

We popped by their office to see how the team was faring post-launch, and to spy on their office style. Unsurprisingly, the ladies of the group live in the AYR basics they work on day in and day out, while Bonobos garb popped up on the gents of the group (hey, when you have an employee discount...). Click through for a closer look.

̭ AYR [Official Site]
· All Working It posts [Racked]
· Bonobos Founder Explains Why He Expanded to Womenswear [Racked]