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Just Try to Out-Whimsy Free People's Bridal Inspiration

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Reformation's first bridal collection is decidedly "sexy" and "'90s," not the typical inspiration on a wedding dress hunt. Bona Drag won't even utter the word "bridal," instead choosing "ceremonial" to describe its collection of ivory dresses and accessories. Mara Hoffman explained that her white dresses were for the bride who will probably elope. Yes. It's the era of the alterna-bride. That line of thought and style obviously comes easy to Free People, who's boho-chic-titude defines the whole brand, bridal or not. So its latest wedding lookbook styles four Pinterest-worthy dresses, and the accompanying blog post gets into the mind of their client, saying, "As I have grown, and age has graced me with life's experiences, my tastes too have evolved. Realization hit…. being a bride doesn't reflect that of a lifetime barbie experience." Take a look at FP's version of the alterna-bride below.

· Reformation Nails 'Sexy '90s Bride' [Racked]
· Mara Hoffman Made One More Wedding Dress for Bona Drag [Racked]