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Barbell Denim's promise—to create jeans that will accommodate muscular thighs and calves—has struck a chord. The new company's Kickstarter page has surpassed its $15,000 goal by a whopping $155,092 with 32 more days to go. Something tells us they've found a hole in the market—one that's most likely comprised of the underserved Crossfit contingent.
A team of weight lifters, snowboarders, and rock climber friends in Nevada designed the line for men and women and based its measurements on athletic friends, family and random strangers' average size and hip-to-thigh ratios. In terms of fit, co-founder Hunter Molzen insists that just because the pants are unrestrictive, doesn't mean they're jeggings (though they do contain a bit of spandex) and promised that they're not extra baggy. The jeans are merely tailored to athletic body types, for the denimhead that doesn't fear thigh bulk.
Molzen told ABC News, "These are the anti-thigh gap jeans. Athletes work hard for their strong, meaty thighs and they should be proud of them. It's how human beings were built to function."
· 'Anti-Thigh Gap' Jeans a Hit With the Muscle Set [ABC News]
· Playing Favorites: Ten Denim Brands Our Editors Trust [Racked]