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Reese Witherspoon's hush-hush, Southern-influenced lifestyle concept now has a name: Draper James, after her nieces.
That's not all. Witherspoon's Goop-esque empire, for which she plucked C. Wonder's interim president, will include a major retail component. As E! reports, the celeb has filed a trademark application which "includes hundreds of items to fall under the Draper James empire, including bed and bath products, lingerie, handbags, kitchenware, fragrance and cosmetics, furniture, swimwear, pens, pencils, stationary, swaddling blankets and even plastic storage containers." According to its CEO's LinkedIn profile, the multi-channel lifestyle brand will open its first store in 2015.
· Reese Witherspoon's Lifestyle Company Gets a Name, Plans to Open a Retail Store [E!]
· Reese Witherspoon Poaches C.Wonder Pres for Mystery Project [Racked]