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Have Instagram, Be Marc Jacobs Model

Perfect. Sign that guy up.
Perfect. Sign that guy up.

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

This whole social media thing, you know? Marc by Marc Jacobs knows. The brand is taking to Instagram to cast some new blood for its fall campaign.

The initiative, called #CastMeMarc began yesterday and will run through Wednesday, April 9. Head here for all the knitty gritty rules and details. The legalese is especially hilarious, including the random capitalization and quotation clarifications. Exhibit A: "Post your Submission on Instagram or Twitter through your Instagram or Twitter account using the hashtag #castmemarc (the 'Hashtag')."
· Official Rules for the Marc Jacobs "Cast Me Marc" [Official Site]
· A Complete Guide to Every Online Resale Site Worth Knowing [Racked]