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Uber Targets Fashion Industry With New Courier Service

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Beginning today, on-demand car service Uber will launch courier service in Manhattan, allowing users to request item pickup and delivery via the app. Called UberRUSH, the service is operated by messengers on bike and on foot, with prices starting at $15 and reaching as high as $30.

The landing page for the service flaunts a few fashion-specific purposes for the new offering. Alice + Olivia designer Stacy Bendet is one of the examples, quoted saying, "I RUSH the pieces from my latest collection to editors, bloggers, fashion trendsetters, and customers," while Details Fashion Director Matthew Marden intends to, "RUSH advance copies of Details to industry talent before the issue hits newsstands." Trust that it's no random act of screencap that the example of the app has the pickup location set at Condé Nast.
· RUSH [Uber Blog]
· Uber Really Saved the Day During New York Fashion Week [Racked NY]