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All it takes to crash lifestyle site goop is one photo of Gwyneth Paltrow trying on boots with a caption "#springcleaning" and the weekly email casually announcing the annual closet sale's launch. Try and head to the site now and you'll get a scary red and blue message that reads, "The page you are looking for is temporarily unavailable. Please try again later." We, like so many others, will continue to refresh the page until we get inside or the whole internet comes down—whichever comes first—so stay tuned.
Update May 1,2014 at 3:00: It's up again! Beyoncé, Nicole Richie, Caroline de Maigret, Kate Hudson, Miranda Kerr and Gwyneth herself have offered up items, so shop fast, shop smart right here. It's all going to go so quickly.
· Goop's CEO Is Leaving the Company [Racked]