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Lululemon, Gap and Target Buy First Round of Pinterest Ads

Image via Pinterest.
Image via Pinterest.

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Pinterest is finally rolling out ads, aka "Promoted Pins," on its platform. The company announced this news today by way of its blog; the first phase of the program is being tested right now in the US. The list of brands selected for the test phase includes Lululemon, the entire Gap family (Gap, Old Navy, Banana Republic) and Target. "These brands will help us test Promoted Pins to make sure they're tasteful, transparent, relevant and improved based on Pinner feedback— so that Pinterest continues to be a great experience for everyone," writes Joanne Bradford, Pinterest's new head of partnerships.

Pinterest is keeping the Promoted Pins test small as to not upset its users and to gauge feedback. These ads will show up in search and category feeds.
· The next phase of Promoted Pins [Pinterest]
· Pinterest's First Paid Ad Partners: Gap, Target, General Mills [Mashable]
· FTC Slaps Cole Haan For 'Inauthentic Content' On Pinterest [Racked]
· Paid Advertising Is Now Headed to Pinterest, Too [Racked]