via.">

Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes mobile

Filed under:

Louis Vuitton Will See Coach in Court Over Trade Secret Theft

Image <a href="http://en.wikipedia.org/wiki/Louis_Vuitton">via</a>.
Image via.

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

A top-level executive at Louis Vuitton who recently jumped ship for Coach has gotten the company in hot water, The Fashion Law reports, for the possible theft of sensitive company information and data.

Joon Ma, who served as Louis Vuitton's VP of Canada and Bermuda, left the company for Coach on April 4. "Prior to leaving LVNA for Coach," Louis Vuitton charges, "Ma transferred confidential LVNA information from her LVNA laptop computer to several external storage devices, and then deleted files and emails from her LVNA computer and email account in an effort to cover her tracks." Ma also violated the non-compete clause in her contract, which stated that she must not accept work with a competitor of Louis Vuitton for six months following her resignation. This seems all the more relevant given Coach's new direction: high-priced, status-symbol handbags priced at up to $5,000.

Louis Vuitton is particularly perturbed by the case because Ma was part of an elite group of LV executives that were not only privy to the company's "most sensitive strategic plans and information," but also knew "extensive confidential and trade secrets information concerning not only LVNA's business but also the global business of the Louis Vuitton brand as a whole." The company is asking Ma to return the confidential information, to cease working for Coach for six months per her non-compete, and for "well over $500,000."
· Louis Vuitton Sues Ex-VP and Coach for Misappropriating Trade Secrets [The Fashion Law]
· Coach to Raise Bag Prices Because $500 Bags Are for Peasants [Racked]
· Urban Oufitters Brand Free People Getting Sued Over Junk Mail [Racked]