Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Modcloth's CEO on Why Forgetting to Call Mom Can Hurt Your Start-Up

New, 1 comment
Via Shutterstock
Via Shutterstock

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Modcloth CEO Susan Gregg Koger has a word of advice: Call your mom. Besides the fact that mom always loves to hear from you and it was just Mother's Day, one call could be crucial in the developing stages of your start-up: "I always tell entrepreneurs: 'Go talk to your mom. Can your mom pronounce your business name?' … If you want a business that's going to grow, your mom needs to be able to tell all her friends about it."

Koger explained that everything from the start-up concept to the name needs to be easily distilled for those who may not know the ins-and-outs of your business the way you do. Because even though mom always knows best, what she doesn't know can be as enlightening. Thanks mom! More insights from the Koger, who started Modcloth when she was just 17 out of her dorm room at Carnegie Mellon, are on Fast Company today.
· Modcloth Founder's Five Lessons to Her Younger Self [FastCo]
· Cupcakes and Cashmere on the Ups and Downs of Blogging [Racked]
· 38 Indie E-Boutiques To Shop on Small Business Saturday [Racked]