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Intelligence

By Adele Chapin

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

What is Birchbox doing with all the cash it recently raised from investors? Television ads, for one thing. The 30-second spot is meant to introduce new customers to the subscription beauty sample service, perhaps in "less sexy markets," according to Birchbox co-CEO Katia Beauchamp. [Ad Age]

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