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First Look: Feeling the COS at Gap Fall 2014

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Fall 2014 marks the second season at Gap for creative director Rebekka Bay, who hails from H&M's higher quality, minimalist COS line (which opened its e-doors to the US just this week). For spring, Bay eased into the Gap aesthetic with familiar stripes, shirt dresses, and denim essentials, but with a forward twist: Jeans trended slouchier, moto and bomber style jackets came in prints, and white cotton dresses offered stiff, oversized short sleeves.

While fashion folk were largely excited by the Euro-vision, we wondered what shoppers would think. One commenter's reaction to the lookbook: "If a woman is looking for an outfit for her job in nursing, she is in luck!" Tough crowd.

We got a peek at the fall offerings during the brand's press preview yesterday and it looks like Gap gave Bay full reign to do her elevated, cool, less-is-more thing. Check out the pieces after the jump, and let us know what you think in the comments.


· Kate Spade Announces a Holiday Collaboration With Gap Kids [Racked]
· Five Clues About Where Gap's Going From Rebekka Bay [Racked]
· This Is What the Gap Looks Like With a Creative Director [Racked]