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Fall 2014 marks the second season at Gap for creative director Rebekka Bay, who hails from H&M's higher quality, minimalist COS line (which opened its e-doors to the US just this week). For spring, Bay eased into the Gap aesthetic with familiar stripes, shirt dresses, and denim essentials, but with a forward twist: Jeans trended slouchier, moto and bomber style jackets came in prints, and white cotton dresses offered stiff, oversized short sleeves.
While fashion folk were largely excited by the Euro-vision, we wondered what shoppers would think. One commenter's reaction to the lookbook: "If a woman is looking for an outfit for her job in nursing, she is in luck!" Tough crowd.
We got a peek at the fall offerings during the brand's press preview yesterday and it looks like Gap gave Bay full reign to do her elevated, cool, less-is-more thing. Check out the pieces after the jump, and let us know what you think in the comments.
- Denim veered into more ambitious styles including plenty of cropped and distressed looks—a far cry from "flattering most of middle America." The company's favorite fabric was re-worked in shirts, dresses, and outerwear, including this covered-butto
- Outerwear is clean, sophisticated, and feels high-quality. A few highlights included the wool jackets and this quilted, hooded, leather bomber. Details like center back seams, dropped shoulders, and elevated fabric choices should surprise and delig
- Non-denim separates grew up. It was like COS deja vu flipping through the streamlined skirts, trousers, and blouses, which stick to a palette of black, navy, and camel. Texture and material choice, again, take the paired-down silhouettes up a notch
- Shoes and bags stay laid-back. Highlights included a Chelsea boot available in a trio of colors (black, brown, grey) and a small crossbody (pictured). A few leather tote/purse hybrids are also available, but the men's black leather oversized tote a
- GapFit follows the formula: Hues are gray, black, and cream with a few hits of jewel tones; prints are urban, abstract, and not the focus; "athleisure" pieces (like the raglan sweatshirt style pictured bottom left) got the texture treatment. Active
- Even kidswear is muted. Almost all of the Gap Kids offerings were gray. Adorable and sophisticated on par with Vince Kids, but gray.