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The 24 Best Swim Shopping Spots For All Bodies and Budgets

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Suit by Mara Hoffman
Suit by Mara Hoffman

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One of the fastest ways to get right for summer is to make sure your bathing suit game is solid. So ask yourself some important life questions: How much butt you got? How much butt are you willing to expose? Are you hanging with the fiance's family this summer? Or are you taking a hot tub tour of Vegas for this years girls trip? Are you trying to pay that energy bill? Or would you rather get a quality swath of fabric to hold in your bits?

Below, we've rounded up the best places to score the perfect suit based on budget and the amount of skin that's allowed to see sunlight this summer. BYOSunscreen.


Because butt-cheek tan lines are all the rage these days.

Image via Lanikai Bikini

The Bikini Fox: Very mesh and tassel-friendly suits, occasionally sweetened up by floral patterns, but mostly just full on va, va voom. Great place to find cheek-exposing bottoms in the conservatively-suited US.

Rock the Boat: Another multi-brand sexy suit hotspot (even for the large-of-chest!). Even the one-pieces are fairly X-rated. Bonus: They're currently have a 20% off storewide sale.

Diane's Beachwear: Sexy with a splash of pattern and color. And occasionally animal print.

The Girl and the Water: So many brands. The Gwen-Stefani-of-the-'90s top look makes a good showing here. For an idea of price, bikini tops cost around a hundo each.

Shop Miami Style: Just what it sounds like. Includes accessories, dresses and suits for most price ranges.

Lanikai Bikini: Amazing source of great smaller brands like Stone Fox Swim and Boys & Arrows.


For those hanging-by-the-pool-with-your-in-laws situations.

Image via Trina Turk

Everything But Water: The granddaddy of multi-brand swim shops, Everything But Water has every type of swimsuit for every type of body. You can shop by style (one-piece, two-piece, etc) or by fit (bigger bust, plus size).

Trina Turk: Artsy prints and bold colors cover Trina Turk's cool yet modest swim options.

ModCloth: If your style veers retro, ModCloth can and will fill the gingham-print, one-piece hole in your wardrobe.

Athleta: Gap's athleticwear brand is a surprisingly good resource for bathing suits, which trend towards functional and sporty.

Splendid: They're not your mom's suits, but they're also not your teen sister's. The palette for spring is preppy, with lots of stripes in shades of blue, red and white.

Calypso St. Barth: Everything here is beachy and bohemian, and almost all two-pieces come with a tankini option and string or generously-cut regular bottoms. Sold.


Go ahead, treat yourself.

Image via Lisa Marie Fernandez

Zimmermann: The Aussie brand made its name with high-quality, well-cut swimwear before expanding with a full ready-to-wear line. Thankfully, they're still at it with a range of high-priced, high-style pieces for spring.

Mara Hoffman: Color and prints are the hallmark of all Mara Hoffman designs, and her swim collection is no different.

Norma Kamali: Norma Kamali does one-pieces right: they're revealing but not too much so, with timeless, figure-flattering cuts.

Agent Provocateur: This brand is best-known for its lingerie, but they also produce luxurious, pin-up-worthy swimwear.

Lisa Marie Fernandez: Lisa Marie Fernandez is the queen of neoprene, turning a fabric most used for wetsuits into chic little poolside numbers.

Melissa Odabash: Designed by a former swimwear model, these are sexy-yet-figure-flattering thanks to carefully-placed ruching and hidden seams.


If you ruin these in the hot tub, it's no big.

Image via Aerie

Old Navy: A go-to for basic, mix-and-match separates in a wide range of sizes. The web store stocks a ton of varieties.

Roxy: Beachy, surfer-girl-inspired bikinis and one pieces abound, as well as ultra-cute board shorts and other cover-ups. The sale section is a goldmine of budget-priced options.

American Apparel: American Apparel's bathing suits are generally no-frills and unlined, but they score points for their extensive selection of sexy one pieces.

Target: Amazing prices, trendy cuts and detailing, and comfy fits make Target a really good option for stocking up.

ASOS: This British e-tailer has everything, and at every price point. Options are searchable by size, price, brand, style and even color.

Aerie: American Eagle's sister brand has seriously cute suits, from string styles to balconettes to one-pieces.

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