clock menu more-arrow no yes

Filed under:

Cool: Adidas Will Print Sneakers With Your Instagram Pics

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

This summer, Adidas is rolling out an app that will let users create sneakers based on their Instagram pics. "Print your favourite photos straight on to one of 2014's hottest silhouettes and make a statement on your sneakers like never before," says Adidas on its Instagram page. "Rolling out on iPhone and Android from August 2014."

The patterns will be printed on Adidas' ZX Flux sneakers. Competitor Nike has successfully offered color customization online for years but Adidas' version is, as one sneaker blogger said to Mashable, "game changing."
· This Summer You Can Wear Your Instagrams as Sneakers [Mashable]
· Long Live Yoga Pants: Why Gym Apparel's Bound to Stick [Racked]