Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes mobile

Filed under:

Now Open

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

UK brand Whistles is testing the waters here in the US with a shop-in-shop opening today at Bloomingdale's New York flagship. If things go well for Whistle's first brick-and-mortar outpost in America, the brand—helmed by former Topshop exec Jane Shepherdson—will expand in the New York area and then California. [BoF]