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Goop Dips its Toes in Brick-and-Mortar With Pop-Up Shop

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After yesterday's Gwyneth Paltrow closet sale on goop crashed site, G. Palts announced a second big store move via Instagram: goop is going brick-and-mortar. Sort of. It's a pop-up shop and its only in Brentwood, California.

What's going to be sold? Leftovers from the celebrity sale? Buckets for dumping your head into? Met Ball tickets that she doesn't want? We can only guess.
· @gwynethpaltrow [Instagram
· Goop Down: Annual Closet Sale Proves Too Much [Racked]