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Kelly Cutrone, People's Revolution publicist, ANTM regular and PR genius or terror depending on who you ask (you might remember her as Whitney Port's scary mentor on The City), has moved into the sportswear space with her own line Electric Love Army. The launch is backed by Chris Burch's company Burch Creative Capital.
The line seems to bank on a message-tee revival. Tops alternatively say, "No Girls on the Runway If They Haven't Eaten Before," "I "Goatier." Pause for fun fact: Cutrone has seven goats at her Cold Springs, NY home, one of which appears on the latter tee. "Lena Dunham actually wants a goat and I told her I would give her one," she said.
Besides the message tees, there's a selection of bomber jackets, leather jump-suits, Top Gun-inspired jumpsuits and denim. The average retail price for the line is $80. Cutrone told WWD, "In the fashion industry, usually, people who do what I do aren't allowed to do everything. It's like, 'What are you—an author or a TV star? Are you a fashion designer or a publicist? In the sales space, people like Opening Ceremony have created their own brands. We've been here for 20 years. Why wouldn't it be healthy to apply that experience to all areas of your life?"
She did note there won't be a fashion show for the line (over it), but it will get air time on an upcoming episode of America's Next Top Model. Contestants will have to model the pieces for Cutrone. Challenge indeed.
· Kelly Cutrone Talks ELA Line [WWD]
· More on that People's Rev and David Tlale Fashion Week Flap [Racked]