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#Shade

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The Cut has an interview with the proprietor of new Instagram account youdidnoteatthat, which pokes fun at the endless stream of fashion bloggers posing with macaroons, doughnuts, ice cream cones and the like. Its founder, a fashion industry vet, explains why she started it. "A month ago I saw dozens of bloggers swarming a dessert table, taking pictures and spending five minutes merchandizing the sunglasses next to the macaroons. Then they walked away and nothing was eaten. It was so contrived!" [The Cut]