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Celebrating the Sean John 'Revival' With Gratuitous Ab Pics

Channing Tatum, circa 2003, modeling. Modeling hard.
Channing Tatum, circa 2003, modeling. Modeling hard.

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According to WWD, Sean Combs, aka Puff Daddy, is paying attention to his brand Sean John again. He's expanding the brand internationally and attempting to take it to a $1 billion valuation at retail. Go big, Daddy.

You might remember Sean John as the brand of the aughts for the wannabe rapper/hip hop artist. We remember it as one of the biggest supporters of models with nice abs out there. Find a tribute to those abs over the years set the tune of Puff Daddy's WWD quotes below.


"I'm not selling celebrity, I'm selling fashion," he said. You're also selling abs, Mr. Did-day. Please don't forget your brand vision when you do this makeover.

"Keeping up and changing is one of the things that happens when you're dealing with experienced people. People know Sean John for its consistency." And ab-sistency.

From a Sean John retrospective at Macy's

"You don't walk into our shop and get dizzy. You see timeless fashion, and if you're a guy who is into timeless fashion or you're a girl who wants your man to be clean and not disruptive but have some classic, modern, contemporary chicness, Sean John is that brand." Mostly abs though. We mostly want abs.

"I love to make clothes that make people look good and have an aspirational quality to them." Aspiring to a washboard is an admiral quality.


"I can compete on some of my pieces with some of the top luxury brands and I take pride in that." We all know why. (Abs.)


"We've graduated at this point. We own fashion-tainment. "I don't want to run from who I am. That's what makes it exciting, but from Day One I was building a brand. I was never doing a celebrity clothing line." As long as those non-celebs have celeb-like stomachs, we're good.

Full body Channing

You're perfect, never change, Channing. Especially not those abs.

Nelly ads, circa 2008. Also, Nelly abs, circa 2008

FYI This is what Diddy is doing rightnow. Working on his abs.

· Catching Up With Puff Daddy