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Filed under: CEO Deletes Intense Personal Blog About

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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here. has been in the news recently as the start-up has weathered round after round of layoffs. All the while, CEO Jason Goldberg has been blogging about the company's struggles on his site Betashop, a public diary of sorts. Recently, he described Fab as "a fucking startup," asking employees "Why are you here?" and encouraging them to buckle down "because it's wartime at Fab and every team member needs to be here for the right reasons." Intense, and as any PR person would tell you, not really great for your branding.

According to a report from PandoDaily, Goldberg has decided to pull the plug on Betashop. "Jason decided a couple of weeks ago to take down betashop as it was distracting from the work at hand," read the statement. Or in short, it's fucking startup and mistakes were made.
· Sorry we're closed: What happened to Betashop, the blog diary of Fab CEO Jason Goldberg? [PandoDaily]
· Is Fab Gearing Up for Another Round of Downsizing? [Racked]
· Fab's CEO: "It's a Fucking Startup. Why Are You Here?" [Racked]