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One Sportswear Company Goes Above and Beyond for a Hurt Boy

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.


Great news on the giant athleticwear company front: They have a heart. Last night Redditor nigelpoole posted pictures of Under Armour clothing that was sent to his family after his son sustained injuries from a dog attack. He writes: When my son was mauled, he was wearing his favorite red Under Armour tee shirt. He had always told us that was his superhero shirt. Though he was dragged by his leg his shirt showed no signs of damage. My wife contacted Under Armour and told them his story and how well the shirt held up. This evening after work we had a package on our doorstep. · Did Nike Kill its FuelBand Ahead of an Apple Collab? [Racked]
· Levi's CEO Stews In His Unwashed Jeans [Racked]