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This Guy Isn't a Designer, He's a Pantspreneur

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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Last night brought the second episode of the tenth season of The Bachelorette, our country's superior method of finding a mate (calm down, Tinder. You're definitely in the top ten). It features Andi Dorfman, 26, "a beautiful and successful woman [who] has it all at first glance — her loving family, her great friends, and even her dream job." It also features 25 bachelors of various states of dateability.

In the spirit of total transparency, no one at Racked watched it. In our experience, real life hot dogs beat semi-reality television every time. Gotta have priorities in life. But important news has trickled up from the forum debates on, and we have a favorite for the season already. His name is J.J. O'Brien and he's a "pantsapreneur." What is that? No one knows, but many are willing to guess.

Guesses went from the off base but kind of great:

I did a Google search on the word, and the only thing that I found was a silly list of business entrepreneur style types. And one of them was called "no pantspreneur" which refers to those entrepreneurs for whom Skype is the main method of client communication and so no pants are required if you were filmed from the waist up. — Ughwhatname

To the amazing:

A Pantsapreneur is a connoisseur of the pants world. Someone who knows the in's and out's of pants, long pants, short pants, all kinds of pants. It takes a special kind of mind to go in to this field you have to understand the complex inner working of pants as no two pants are the same. There are stretchy pants, tight pants, clingy pants, pants for every occasion. You can't just throw on a pair of pants and assume that you're good to go!

A good Pantsapreneur will get to know you in depth, before matching you with the pants that are right for you, after all, this is going to be an intimate close relationship. — Marigold2014

To the probably accurate:
I just checked and it is JJ O'Brien who has the 'weird pants' company. So the word pantsapreneur could be a reference to his company. The name of the company is Hem Haus [Ed. note: It doesn't appear to have much to do with pants, but has a lot to do with glow-in-the-dark clubwear, so]. Some of the things I have seen look more like costumes. But there might be more to this guy than meets the eye. I did read that he attended Standford Business School. — jrkmrv

Anyway, meet him here. And please leave your mostly SFW suggestions about what pantsapreneur should mean below.
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