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Amazon, you sneaky little devil. Somehow, the online retail giant has just been granted a patent for doing what every retailer has been doing since the internet was born—taking product pictures against a seamless white background.
The patent, named simply "Studio arrangement", was filed back in November 2011 and was finally granted approval in March 2014. While we were aware of the enormous production output going on in Amazon's shockingly large-scale photo studio set out in Brooklyn, no one could have guessed that they'd go after a patent for their "innovative" method of photography.
Amazon's high-quality photography, churned out at the rate of over 19,000 images per day in its Brooklyn studio, won't face much competition if the company decides to start taking other brands to court over images with a white backgrounds. That seems unlikely due to the sheer volume of the task; but then again, so did securing a patent for photography with a white background.
Here's how to take a photo against a white background. Image via Amazon's new patent file.
As to be expected, over 25,000 people have already signed a petition against this "mockery of the patent system."
· US Patent Office Grants 'Photography Against A White Background' Patent To Amazon [Techdirt]
· How Amazon is Using Its Brooklyn Studio to Do Fashion Right [Racked]
· Amazon's Next Life-Changing Shopping Device: AmazonDash [Racked]