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How Shipping Company DHL is Helping Fashion Designers

The DHL Exported winner's circle. Image via Getty
The DHL Exported winner's circle. Image via Getty

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DHL is on a mission to carve out a place for itself in the fashion industry. The company is the official logistics brand partner for all IMG Fashion Week happenings, including New York Fashion Week, and it's been steadily sponsoring young designer competitions in the international arena. However, DHL Exported might be its most mainstream venture yet.

The competition centers around giving a leg up to already established designers (the inaugural group of winners include Nicholas K and Henry Holland) by doing what DHL does best—shipping their clothes around the world. The four winners each received the opportunity to ship their collections to a foreign market for free for two consecutive seasons. Judges for the 2014 competition included Carla Sozzani of 10 Corso Como, Nicole Miller, and IMG global creative director Jarrad Clark.

So as to not waste any time, the winners already know where they want their collections to be placed. Nicholas K will be shipping the SS15 collection to Milan, Henry Holland to Tokyo, Hakaan Yildirim (who usually shows in Paris) will be shipping to London, and Francesca Liberatore (from Italy) will be sending her clothes to New York.

DHL hopes that DHL Exported will help establish the shipping brand as a respected force within the fashion industry. "Everybody in fashion uses DHL," Clark told "It's about so much more than just the big yellow box."
· DHL Exported Winners Get Shipped Into New International Markets []
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