Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes mobile

Filed under:

How Shipping Company DHL is Helping Fashion Designers

The DHL Exported winner's circle. Image via Getty
The DHL Exported winner's circle. Image via Getty

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

DHL is on a mission to carve out a place for itself in the fashion industry. The company is the official logistics brand partner for all IMG Fashion Week happenings, including New York Fashion Week, and it's been steadily sponsoring young designer competitions in the international arena. However, DHL Exported might be its most mainstream venture yet.

The competition centers around giving a leg up to already established designers (the inaugural group of winners include Nicholas K and Henry Holland) by doing what DHL does best—shipping their clothes around the world. The four winners each received the opportunity to ship their collections to a foreign market for free for two consecutive seasons. Judges for the 2014 competition included Carla Sozzani of 10 Corso Como, Nicole Miller, and IMG global creative director Jarrad Clark.

So as to not waste any time, the winners already know where they want their collections to be placed. Nicholas K will be shipping the SS15 collection to Milan, Henry Holland to Tokyo, Hakaan Yildirim (who usually shows in Paris) will be shipping to London, and Francesca Liberatore (from Italy) will be sending her clothes to New York.

DHL hopes that DHL Exported will help establish the shipping brand as a respected force within the fashion industry. "Everybody in fashion uses DHL," Clark told Style.com. "It's about so much more than just the big yellow box."
· DHL Exported Winners Get Shipped Into New International Markets [Style.com]
· UPS Is the Derek Zoolander of Delivery: They Can't Turn Left [Racked]