/cdn.vox-cdn.com/uploads/chorus_image/image/45266824/victoria-secret-pink-cam.0.jpg)
Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Victoria Secret's cracked the code to creating an app that customers actually use more than once. The answer: digital stickers. Adweek takes a look at Victoria Secret's new Pink app, which incorporates lots of coupons and photo filters, so users can make their photos look just like a Pink ad. [Adweek]