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Joining the ranks of many activists before her, Scout Willis picked up the torch and took off her top in NYC for her cause of choice: #FreeTheNipple. Willis, daughter to Bruce Willis and Demi Moore, is on a campaign against Instagram for filtering out nude photography, a policy which has resulted in both Rihanna and Grace Coddington getting the boot from the social media site.
Her protest is meant to underscore the fact that while both men and women can walk freely in NYC without a top on, Instagram has yet to allow women to bare their nipples. While it's a little early on to measure the success of her efforts, she tweeted that "the overwhelming amount of love, support and respect that's come my way today has been mind blowing." Instagram has yet to respond to the protest.
Update 12:30pm: Willis has declared that the movement "is so much bigger than Instagram now" and Dita Von Teese has officially endorsed the protest.