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Giambattista Valli will be launching a new ready-to-wear line in the fall. Dubbed Giamba, it will be a "more playful" take on fashion that appeals to Valli's "underground and sexy" design aesthetic. Not only is the new name both easier to spell and pronounce, but it is also Giambattista's nickname, which he chose to give the line a more intimate feel. It will show in Milan while Valli's current line will continue to show in Paris. [The Fashion Law]