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Jessica Alba's The Honest Company has just landed a huge boost in distribution and reach across the country. The sustainable, clean line of home and baby products was picked up by Target and Target.com and will start selling in-stores and online nationwide on June 15.
The Honest Company morphed from a celebrity-backed startup with some stellar office style into a serious retail force within just two short years, and this marks the first time that a major retail company will carry the brand.
· Jessica Alba's The Honest Company Will Launch at Target [A Bullseye View]
· Style Secrets from Jessica Alba and The Honest Company Staff [Racked]
· Jessica Alba Blames Her Shoe Struggles On Paris [Racked]