clock menu more-arrow no yes

Filed under:

Jessica Alba's The Honest Company Goes Mass With Target

New, 3 comments
Image by Driely S. for Racked
Image by Driely S. for Racked

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Jessica Alba's The Honest Company has just landed a huge boost in distribution and reach across the country. The sustainable, clean line of home and baby products was picked up by Target and and will start selling in-stores and online nationwide on June 15.

The Honest Company morphed from a celebrity-backed startup with some stellar office style into a serious retail force within just two short years, and this marks the first time that a major retail company will carry the brand.
· Jessica Alba's The Honest Company Will Launch at Target [A Bullseye View]
· Style Secrets from Jessica Alba and The Honest Company Staff [Racked]
· Jessica Alba Blames Her Shoe Struggles On Paris [Racked]