Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes

Filed under:

Inside Gwyneth's Glorious New GOOP Pop-Up Shop

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.


With a series of designer collaborations, Gwyneth Paltrow has been slowing turning her weekly e-digest GOOP into a real retail business. Yesterday, the actress opened up her very first GOOP shop in the Brentwood neighborhood of Los Angeles and it's like a little two-story apartment of GOOP where everything's for sale.

Our sister site in LA toured the place yesterday, describing it as "flawlessly decorated." It's stocked with all manner of things, including home decor items, New Age self help books and Gwyneth's own cookbooks, delicate jewelry, natural beauty products, kid's items, clothes, shoes, bags and more. Take a peek inside after the jump and click over to Racked LA for the full photo tour.

· 23 Photos! Inside Goop's Very Gwyneth Pop-Up in Brentwood [Racked LA]
· Goop Dips its Toes in Brick-and-Mortar With Pop-Up Shop [Racked]
· Goop Down: Annual Closet Sale Proves Too Much [Racked]