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Inside Gwyneth's Glorious New GOOP Pop-Up Shop

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With a series of designer collaborations, Gwyneth Paltrow has been slowing turning her weekly e-digest GOOP into a real retail business. Yesterday, the actress opened up her very first GOOP shop in the Brentwood neighborhood of Los Angeles and it's like a little two-story apartment of GOOP where everything's for sale.

Our sister site in LA toured the place yesterday, describing it as "flawlessly decorated." It's stocked with all manner of things, including home decor items, New Age self help books and Gwyneth's own cookbooks, delicate jewelry, natural beauty products, kid's items, clothes, shoes, bags and more. Take a peek inside after the jump and click over to Racked LA for the full photo tour.

· 23 Photos! Inside Goop's Very Gwyneth Pop-Up in Brentwood [Racked LA]
· Goop Dips its Toes in Brick-and-Mortar With Pop-Up Shop [Racked]
· Goop Down: Annual Closet Sale Proves Too Much [Racked]