via Ouur">

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Kinfolk Is Getting into Apparel With New Brand Ouur

Image <a href=";theater">via</a> Ouur
Image via Ouur

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No longer content with just rustic, perfectly-styled farm-to-table dinners, Kinfolk magazine will outfit readers with exactly what to wear to said dinners. The Kinfolk team announced their new venture, Ouur, a collective brand that will produce both publications and a seasonal line of apparel and homewares. Wit & Delight has some shots of Ouur's clothing, and it's just as back to 18th century basics as you'd expect from the brand, with a focus on simplicity and textiles like linen, cotton and wool.

The Ouur Spring/Summer collection is currently available in Japan, and is heading to North America this year. The Ouur Japan site suggests this will happen in August 2014.
· Ouur Studio [Official Site]
· Kinfolk Is Making Clothes...A Look At Ouur [Wit & Delight]