The Black Tux Is Rent the Runway for Dudes

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Crowing the list of "Why didn't we think of that?" wedding-related business ideas is The Black Tux, an e-commerce company that rents tuxedos online. The start-up, which provided the tuxedo for our wedding giveaway this weekend, charges between $95 and $120 for a week-long tux rental.

Unsurprisingly, the inspiration came out of the founders' own wedding experiences. When Andrew Blackmon got married in 2011, he and his groomsmen, including co-founder Patrick Coyne, had trouble finding suits. They set out to disrupt (sorry) the traditional tux-rental business, focusing on quality as well as ease of use.

Guys get to choose between one of five merino wool tuxes or suits, then customize the fit through a six-step measurement process. (The site will also direct you towards a local tailor, should you want more professional guidance.) Suits are available in both classic and slim fits, and customers can also rent accessories, or just pick a full curated ensemble. It's the Rent the Runway business model, streamlined for the mens' formalwear market.
· The Black Tux [Official Site]
· Racked's Wedding Giveaway: Inside the Dreamy Ceremony [Racked]