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In an effort to further distance itself from the old auction site stigma, eBay launched a new fashion division today called Designer Collective. It consists solely of current-season, high-end designer goods from designers such as Calvin Klein, Billy Reid, Rebecca Minkoff, and Badgley Mischka. 16 American brands were involved in the launch, and more are already set to come on board. Just don't let Yoox hear about this. [WWD]