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Vogue contributing fashion editor Lynn Yaeger has some thoughts on the future of print, and they aren't very optimistic. Fashion Week Daily caught up with the fashion industry veteran to find out where she sees the magazine industry headed and she told the publication that it was only a matter of time before print is rendered obsolete.
"I don't think there is going to be print anymore. Maybe there are going to be these precious gift magazines that people get for Christmas. They'll say: 'Oh look! It's a magazine! It's so beautiful. Want to come over and see the magazine?' I think print will be like the typewriter or the horse and buggy."
It's a starkly different view then that of other editors in the industry. Eva Chen recently spoke out on the matter during a Reddit AMA, saying that print's staying power lies in its exclusivity. "...you won't see a shoot with Candice Swaenpoel and Patrick Demarchelier and Carlyne Cerf de Dudzeele just on Instagram," wrote Chen. "That exists in a magazine in eight delicious pages and it's something to savor and return to over and over."
Sasha Charnin Morrison, the fashion director at US Weekly, isn't about to declare print's death either. " What we have to do as people who work at magazines is figure out what the next step is to keep it alive. [...] We cannot sit back and just let something like digital media take over," Morrison told Fashion Week Daily. "Whether that means you have to put a chip or a disk or something in your magazine, so that the pictures will start to move. We have to figure out what the new way is."
· Andre Leon Talley, Lynn Yaeger, Constance White, and Sasha Charnin Morrison Discuss The Mag Biz At Women & Fashion FilmFest [Fashion Week Daily]
· Lynn Yaeger on Coachella: It 'Fills Me With Horror' [Racked]
· Tracy Anderson: Don't Even Try to Get a Six-Pack This Summer [Racked]