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WWD published an article on blogger salaries today and no matter how many times the subject is revisited, bloggers' fees never fail to amaze. These guys are raking it in. Scheduling a blogger to pop in at a company or brand event now costs a minimum of $10,000 to $15,000 per appearance, and that's just the normal rate. The most popular bloggers can bring in almost $50,000 per brand event.
Oh, that amount doesn't seem like much? Bryanboy blogger Bryan Grey-Yambao totally agrees with you."For a young, upstart blogger, $100,000 may seem like a lot of money," Grey-Yambao told WWD. "[But] as a business, a legit business, $100,000 won't really bring you that far. You have a lot of expenses."
Bryan's coverage of the Siam Center event on Bryanboy.com
Not that he hasn't had the extravagant offers. Grey-Yambao noted that he's turned down many money-making requests, including a six-figure job as an editor-at-large at a fashion magazine and an offer from a mass brand to design three bags for $75,000. The most expensive engagement that he has participated in was last year's ribbon cutting at the Siam Center in Bangkok. He was paid $40,000 to attend the event.
All that money aside, Grey-Yambao still probably makes less then some bloggers who you may not have even heard of yet. WWD spoke with the president of digital management agency RewardStyle, Amber Venz, and she confirmed that their top five earners were "not who people think they are."
Wait I wanna make $80k a month.— bryanboy (@bryanboy) June 12, 2014
RewardStyle released data on how much their top clients earn and it makes a $10,000 store appearance look weak in comparison. Bloggers partnering with the company can make upwards of $80,000 per month on affiliate commissions alone. One of their star players, Rachel Parcell of Pink Peonies, is projected to generate at least $960,000 from affiliate commissions just this year.
Aimee Song in Rebecca Minkoff shorts. Image via Song of Style
And then there's Instagram. The article uncovered the details on a Rebecca Minkoff negotiation with Fashiontoast's Rumi Neely that involved a $3,000 deal to publish a "dedicated post" of her wearing Minkoff product on her Instagram account. WWD's source also mentioned that Song of Style's Aimee Song got $5,000 for posting a photo of herself wearing Minkoff clothes from the same collection.
· Incomes Keep Soaring for Fashion's Top Bloggers [Racked]
· How Style Me Pretty Rose to the Top of the Bridal Blogging Heap [Racked]
· Design*Sponge's Grace Bonney on How Everything You Thought You Knew About Blogging Has Already Changed [Racked]