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i-D found something to celebrate in normcore, and it has nothing to do with how chic those Birkenstocks actually are. Basically, normcore stands for everything that fashion is not, and it's about time we started paying attention to such a novel idea. "Who wants to spend time putting together complicated, bespoke looks that may or may not get us photographed for some embarrassing fashion blog?" asks i-D's NY editorial director Rory Satran. "Using clothing for self-expression is uncomfortable, expensive, time-consuming and complicated." Wait, what?! Okay fashion industry, you can all go home now.
Satran praised the fact that comfort reigns king in the world of normcore and acceptance is one of its basic principles. She appreciated normcore for its ability to get everyone to stop trying so hard in the morning. "It was a throwback to middle school, before you became preoccupied with the illusion of being special."
In the end, with the hold that fast fashion has on America, it was only a matter of time before normcore took over. Fashion had an air of elitism at one point, but now that Zara, H&M, and more are bringing the runway looks to the masses for literal pennies, there's no more appeal for a rent-breaking Celine bag. "The race to bring design to the masses has stripped high fashion of its avant-garde nature, and softened its singularity," Satran noted. "If you can run out to Zara and buy the most experimental silhouettes from the runway, why even bother?"
· The Case For Normcore [i-D]
· Choose Your Own Ugly-Chic Sandal Adventure: 42 Pairs to Wear [Racked]
· Barneys' Simon Doonan Hates Normcore: It's Deadly, Venomous [Racked]