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Your Early Aughts Dream Team: Juicy Couture and Steve Madden

Photo by Kyle Ericksen.
Photo by Kyle Ericksen.

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Juicy Couture isn't dead yet. The once-great brand, which has lost considerable ground since parting ways with its founders, will survive thanks to a deal with Kohl's and a new partnership with Steve Madden.

Madden's shoes for Juicy Couture will hit stores next spring and will be priced from $80 to $200. "Juicy is a fantastic brand. It is as American as apple pie," said Madden. The styles look one part Tory Burch and one part Jessica Simpson with a dash of Soludos thrown in for good measure. See above.
· Juicy Couture, Steve Madden Partner for Footwear [WWD, sub req]
· The Future of Juicy Couture's Once Glam Empire: Kohl's [Racked]
· Juicy Founders Pam & Gela: 'We're Taking Back the Tracksuit' [Racked]