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Lululemon is going after the man who cares about his sweat style with a fashion-y new menswear editorial by Fahim Kassam, whose previous work includes shoots with Givenchy and Supreme. The spread, titled "Lululemon Trails" follows a local British Columbia trail runner making the most out of his Lululemon summer running gear during a pre-race trail jog.
· "Lululemon Trails" 2014 Summer Editorial by Fahim Kassam [Hypebeast]
· Lululemon's Founder Tries to Oust Fellow Board Members [Racked]
· Lululemon Made Some Guy Named Todd a Wedding Tux [Racked]