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Lululemon Finds Most Handsomest Man for New Men's Editorial

Images via <a href="http://hypebeast.com/2014/6/lululemon-2014-spring-summer-editorial">Hypebeast</a> and <a href="http://www.fahimkassam.com/work/lululemon-trails.html">Fahim Kassam</a>
Images via Hypebeast and Fahim Kassam

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Lululemon is going after the man who cares about his sweat style with a fashion-y new menswear editorial by Fahim Kassam, whose previous work includes shoots with Givenchy and Supreme. The spread, titled "Lululemon Trails" follows a local British Columbia trail runner making the most out of his Lululemon summer running gear during a pre-race trail jog.

· "Lululemon Trails" 2014 Summer Editorial by Fahim Kassam [Hypebeast]
· Lululemon's Founder Tries to Oust Fellow Board Members [Racked]
· Lululemon Made Some Guy Named Todd a Wedding Tux [Racked]